Data Protection 2023 Trends Forecast: Cybersecurity, Backup and Disaster Recovery Services


Check out what we’re expecting to trend in Cybersecurity services and Backup and Disaster Recovery services in 2023 as we help organizations plan and implement their cyber resilient data protection strategies.

Mandatory Cybersecurity Awareness Training

Storagepipe predicts that threat actors will continue to target end users with phishing and social engineering campaigns by spoofing well-known, trusted, and widely utilized B2B brands such as Microsoft, parcel and mail delivery service providers such as FedEx and DHL, and financial institutions. Human resource brands such as benefit providers or payroll portals are excellent examples of where this trend could head next.

Targeting victims using social media platforms is likely to escalate as well, especially with mixed signals emerging at the end of 2022 around what constitutes a verified account, who is truly verified, and who can be trusted. Malicious actors will take advantage of the confusion and yet again hide behind brands and identities that end users consider safe sources and contacts.

Businesses should treat all emails with attachments and especially those that prompt the user to login to a portal or share their credentials with a high degree of suspicion. Education around these and other best practices will shift from ‘smart to have’, to ‘need to have’ in 2023 as insurance companies stipulate mandatory Cybersecurity Awareness Training for end users and anyone else that has access to a business’s data, systems, and applications.

Cyber Resiliency from Data Loss Prevention to Recovery

Cyber resiliency is top of mind for most IT leaders as they navigate an increasingly complex security and threat landscape where the likelihood of ransomware attacks has transitioned from ‘if’ to ‘when.’

Malicious actors are attacking companies of all sizes, necessitating an enterprise-quality strategy and scalable toolset for small, medium, and large organizations.

Storagepipe predicts a steep increase of small and medium sized businesses taking advantage of emerging and cost-effective services. This increase in mid-market adoption will be driven by IT departments facing an uphill battle with escalating compliance requirements and sophisticated attacks across their endpoints, networks, and SaaS. Realistically, most SMBs lack the resources or expertise to ensure that level of coverage on their own.

IT leaders should ask themselves, ‘Do I have the people and tools to protect the business’s most valuable information assets 24/7?’

2023 will see an increased awareness around the benefits of a multi-layered Cybersecurity framework to protect IT environments. Savvy businesses will look for solutions that provide cyber resiliency, which encompasses Data Protection and Cybersecurity services to deliver combined data loss prevention and recovery capabilities.

Incident and Cyberattack Prevention

Many IT departments are overwhelmed with ‘noise’ from false alarms, activity logs, and putting out day to day fires that stealthy attacks can go undetected until it is too late. Preventative methods such as Managed Detection and Response services simplify cybersecurity management with all-in-one 24/7 threat monitoring, analysis, and response across the three main attack surfaces – endpoints, networks, and cloud/SaaS. MDR services provide businesses with analyst-verified threat data and prioritized, actionable observations and recommendations to identify and counter cyberthreats before they take hold.

Often seen as a recovery tool, backups are earning a spot in the prevention toolbox too. Storagepipe has seen demand for immutable backup options surge. Immutability prevents threat actors from altering your local and cloud backup files, enabling resiliency from disaster by ensuring that you have an uncorrupted copy of your most critical data. Immutable backup copies also enable businesses to meet internal and external retention compliance requirements. Storagepipe provides cloud-based insider protection plus retention built-in with Veeam Backup and Recovery services. We also offer local and cloud-based immutable storage, along with air-gapped archival services for secure long-term data retention.

Regular Cybersecurity Awareness Training empowers employees to spot malicious emails and other attempts to trick them into revealing sensitive details, directly preventing incursions. Managed Anti-Spam services reduce the frequency that end users are faced with malicious email in the first place.

Disaster Recovery and Business Continuity

Recovery options in 2023 will broaden for companies of all sizes, with service providers developing solutions to help meet the demand for rapid recovery at different price points. While data protection was once considered cost-prohibitive for some small and medium-sized businesses, now disaster recovery services like Warm Site Disaster Recovery enable SMBs to achieve critical data and system recovery within a reasonable time and a reasonable budget.

As public cloud platforms continue to grow in popularity, companies will seek to build resilient and flexible backup and disaster recovery plans that grow at scale with their business, no matter where their data and systems reside. Adherence to the 3-2-1-1 Backup Rule as a best practice will continue to gain traction as it supports recovery across hybrid and cloud environments.

The 3-2-1-1 Backup Rule recommends organizations have 3 copies of their data. At least 2 of those backups should be stored on different media, 1 of which needs to be offsite, and 1 that is offline. The 3rd copy can be local, or in the cloud. Veeam Cloud Connect helps businesses to ensure they have a copy of their data offsite by easily extending to the cloud for online Backup, Replication and Disaster Recovery. Services like specialized Public Cloud Backup as a Service for Azure, AWS, and IBM Cloud will support secure public cloud adoption throughout 2023.

Storagepipe also offers pre-configured local Veeam Appliances equipped with immutable storage, providing rapid recovery capabilities from ransomware attacks and other urgent threats. Extended cloud immutability offers longer-term cloud recovery capabilities and is a popular option for many businesses as we head into 2023.

Microsoft 365 Data Protection Continues

In the rush to adopt, migrate, and deploy Microsoft 365 over the past couple of years, data protection considerations may have been overlooked by some organizations. While many appreciate the collaboration made possible with Microsoft 365, some are unaware that the data generated by these applications is their business’s responsibility to protect. Microsoft does not perform backups on your behalf, and they do not provide recovery services.

Microsoft’s Shared Responsibility Model states that they are responsible for ensuring that the platform remains accessible and available, while the customer is responsible for ensuring that their data is backed up and recoverable in the event of a disaster. If an adverse incident such as a ransomware attack strikes, Microsoft will not recover your data for you.

The risk of falling victim to ransomware is ever-present, with phishing emails and their mishandling by end users continuing as the #1 vulnerability vector. Malicious actors took advantage of the trust people have in Microsoft’s brand by embedding well-known file types such as Excel and Word with malicious links and code and adding them as email attachments from addresses that include ‘outlook’ in their domain. These tactics almost doubled in popularity between Q1 and Q2 2022 and are likely to continue as major threats well into 2023.

Storagepipe will continue to spread awareness of these dangers to your data and work with businesses of all sizes to put effective managed anti-spam, backup, and disaster recovery plans in place.

Learn how organizations can achieve complete Microsoft 365 Data Protection in our helpful guide here or contact us today for a demo!