How MSPs Can Generate High-Margin MRR with Cloud, BaaS & DRaaS

Listen in as Charles Weaver from MSPAlliance chats with Steven Rodin, CEO of Storagepipe on how responsive backup and disaster recovery services enable business continuity for MSPs (Managed Service Providers) and their customers. Want to listen on the go? Check it out on Apple Podcasts here.

Highlights:
• Enabling new high-margin monthly recurring revenue streams
• Leverage an experienced disaster recovery partner to help win deals
• Offer the latest hybrid, public cloud and Microsoft 365 data protection services

Business Continuity for Data, SaaS, and Systems in the Cloud

Steven and Charles discuss the shift to remote and hybrid work over the last two years that appears to have staying power for the foreseeable future, further driving and sustaining the migration to SaaS, cloud and hybrid models. IT teams have been migrating applications and operations to private and public clouds at an accelerated pace to optimize and future-proof their organizations. With the COVID-19 pandemic, those cloud migration efforts may have been stepped up by necessity as teams became dependent on remote tools for distributed workforces and customers.

Have organizations left some cybersecurity, data protection and business continuity fundamentals behind in their rush to the cloud? Is making the shift from legacy on-premises tech to new, outsourced cloud-based platforms causing new challenges, especially when constrained by time and business pressures?

Listen to the podcast here or on Apple Podcasts to find out what the future holds.

“We’ve been talking 24 hours a day for two years on cybersecurity issues, and it’s not like storage has been edged to the side and it’s not like people aren’t doing storage anymore, but it just seems like we need to make sure that we’re talking about all the elements of the security and operational viability stack,” points out Charles Weaver, host of the MSPAlliance MSPZone Podcast.

“WE NEED TO MAKE SURE THAT WE’RE TALKING ABOUT ALL THE ELEMENTS OF THE SECURITY AND OPERATIONAL VIABILITY STACK.”

– Charles Weaver, MSPAlliance MSPZone Podcast Host

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Deliver Profitable Business Continuity and Disaster Recovery Services for Your Customers

Steven and Charles also discuss what MSPs need to provide in today’s connected and security conscious world to satisfy customers’ requirements for backup and recovery services. Customers are looking to safeguard their organizations against ransomware, user errors, and other evolving threats to their business operations and reputation. MSPs that add these services to their offering can attract new customers, cross-sell to existing customers, and increase customer retention all while generating high-margin monthly recurring revenue (MRR).

“To give advice to the MSPs out there, Backup for Microsoft 365 is a great entry-point for many customers. It’s a good way of landing new customers, it’s a good add-on service if you’re already working with a customer that’s on Microsoft 365; so, it’s a great opportunity to show additional value to your customer base,” shares Steven Rodin, CEO at Storagepipe.

“TO GIVE ADVICE TO THE MSPs OUT THERE, BACKUP FOR MICROSOFT 365 IS A GREAT ENTRY POINT FOR MANY CUSTOMERS.”

– Steven Rodin, Storagepipe CEO

MSPs often face challenges with financial resources to develop in-house talent, systems, and processes. Partnering with a data protection and recovery specialist can fast-track MSPs on the path to successful portfolio expansion and new revenue streams without the typical start-up headaches. “A lot of small and mid-sized MSPs might already be doing backup, but now they want to get into disaster recovery and that’s where they turn to us to get more advanced and they maybe want to get into systems that they haven’t dealt with before,” says Rodin.

Implementing Internal MSP Backup and Disaster Recovery Helps Showcase Services to Customers

Weaver recalls a handful of conversations with folks in the industry who have pointed out that it is important for the MSPs themselves to be backing up their operational mission-critical data. “Every MSP ought to be doing at the very minimum everything that they do for their customers, on themselves. I mean, that seems to me just common sense.”

“EVERY MSP OUGHT TO BE DOING AT THE VERY MINIMUM EVERYTHING THAT THEY DO FOR THEIR CUSTOMERS, ON THEMSELVES.”

– Charles Weaver, MSPAlliance MSPZone Podcast Host

Rodin agrees. “I think that MSPs need to treat themselves like they would their customers, in a lot of ways. If they’re expecting their customers to take on new services and buy into the disaster recovery and backup space, then MSPs have to do it themselves. You want to be able to showcase the services that you sell by doing it internally. In fact, some MSPs that we’ve recently signed up, actually started with us internally and they liked the service so much that they started introducing it to their customers. I think that’s the key thing, because customers always want to know that you’re eating your own dog food, you’re following your own advice.”

“YOU WANT TO BE ABLE TO SHOWCASE THE SERVICES THAT YOU SELL BY DOING IT INTERNALLY.”

– Steven Rodin, Storagepipe CEO

Listen in to this episode of MSPZone to learn how Managed Service Providers can offer data protection to customers now and start generating new MRR with cloud backup and disaster recovery as a service.

Partner Program Enables Backup and Disaster Recovery Services for MSPs

The Storagepipe Partner Program provides a wide range of cloud, backup, and disaster recovery services for Managed Service Providers and Value-Added Resellers (VARs) of all sizes and in many industries, enabling partners to meet customers’ most complex and demanding data protection, business continuity and cloud challenges. With data center locations in the United States, Canada, and the UK, Storagepipe supports your customer requirements for data residency and compliance.

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