How Strong is Your Disaster Recovery Safety Net?

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Ransomware and other cyberthreats are changing business’s needs for data protection across their on-premise, private cloud, SaaS, and public cloud environments.
If your organization is attacked, are you ready? Do you have a ransomware or disaster recovery plan in place?

Storagepipe has put together a template to guide you through the process and information that you need to gather, assess, and build upon for effective data Backup and Disaster Recovery. Download your copy of our Disaster Recovery Plan Template here!

As ransomware attacks have become an inevitability, disaster recovery is more important than ever before. However, with competing budget and security priorities many organizations are left exposed and unprepared.

Gartner Peer Insights and Storagepipe surveyed 100 engineering, security, IT, and operations leaders to discover their concerns, predictions, and challenges when it comes to disaster recovery. Read on for key insights or download the full report here!

What are the biggest threats to your businesses systems and data today?

When asked what they considered to be the biggest threats to their systems and data today, we found that IT leaders believe cybersecurity threats to be a key concern overall. Nearly half of the 100 surveyed (40%) said that ransomware/malware is their top concern, followed by user error (24%) and backup and recovery failure (15%).

When asked if their organization had experienced a data breach or cyberattack in the past two years, the majority (44%) of respondents said that they did, 42% said they did not and 14% were not sure.

Of those who have experienced a breach in the last 2 years, 61% said that breach was caused by malicious emails.

Additionally, only 2% of respondents said their end users have not experienced some form of email phishing.

Analyzing this data and these responses brings us back to the question –

How strong is your disaster recovery safety net after all?

Is your organization using effective cybersecurity and data protection strategies, solutions and/or services to ensure that your data and systems as well as your customers’ data and privacy are protected?

When we asked this question, 96% of respondents said that they’re using proactive cybersecurity to ensure the availability of their data, but only 59% of respondents said that they’re doing this for their business systems.

How are they protecting their data? Take a look here:

82% of tech leaders are using either a Managed Backup as a Service provider or a Managed Disaster Recovery as a Service provider to protect their business while 72% of tech leaders are using tools available through their Cloud provider to protect their Cloud environments. What’s interesting is that even amongst those using Cloud Provider tools, 80% of those are also using either a Managed Backup as a Service provider or a Managed Disaster Recovery as a Service provider for additional protection and expertise.

If you were attacked by ransomware today, how quickly would you be able to recover all your systems, data, and business operations?

70% of respondents said that if they were attacked by ransomware, they’d be able to recover all their systems within 24 hours, and 12% said it would take more than 48 hours.

24 hours or less is not fast enough for most business recovery time objectives (RTOs). If your current services and solutions are unable to recover and restore your data quickly enough to meet your RTO, the business stands to suffer unacceptable downtime, damage, and consequences.

No matter the size, location, or industry, organizations need to take the time to put together a well-thought-out and practical disaster recovery strategy for implementing cybersecurity and DR best practices.

Organizations should have an easy-to-understand step-by-step guide on what to do in a data emergency so that employees, partners and vendors understand their roles, responsibilities and the resources available to them before, during and after a crisis strikes.

Storagepipe has put together a template to guide you through the process and information that you need to gather, assess, and build upon for effective data Backup and Disaster Recovery. Download your copy of our DR Plan Template here!

What backup and disaster recovery software does your organization have in place today? Is your organization considering immutable storage to protect data from cybersecurity threats?
Download this report to find out what 100 IT leaders have to say about this!

Strengthen Your Security Posture with our Disaster Recovery Plan

Many companies large and small are searching for flexible and affordable cybersecurity and ransomware recovery services that can help them be more proactive and also recover from ransomware across their endpoints, network, cloud, and SaaS applications.

A well-prepared ransomware or disaster recovery plan recognizes that a disruption to your business for even a few hours can result in significant financial and reputational repercussions. The plan should include Recovery Point Objective (RPO) and Recovery Time Objective (RTO) directives that guide decisions, procedures, and cybersecurity, backup and disaster recovery services that ensure that your business survives with as little damage as possible.

Download your copy of our Disaster Recovery Plan Template!

Ransomware Prevention with Managed Cybersecurity Services

Storagepipe can help identify weak points in your cyber resilience posture and provide a combination of cybersecurity services to help protect your business. Share your cybersecurity concerns today to see how we can help!

Contact our cybersecurity and disaster recovery experts today to explore your best ransomware protection options!

How MSPs Can Generate High-Margin MRR with Cloud, BaaS & DRaaS

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Listen in as Charles Weaver from MSPAlliance chats with Steven Rodin, CEO of Storagepipe on how responsive backup and disaster recovery services enable business continuity for MSPs (Managed Service Providers) and their customers. Want to listen on the go? Check it out on Apple Podcasts here.

Highlights:
• Enabling new high-margin monthly recurring revenue streams
• Leverage an experienced disaster recovery partner to help win deals
• Offer the latest hybrid, public cloud and Microsoft 365 data protection services

Business Continuity for Data, SaaS, and Systems in the Cloud

Steven and Charles discuss the shift to remote and hybrid work over the last two years that appears to have staying power for the foreseeable future, further driving and sustaining the migration to SaaS, cloud and hybrid models. IT teams have been migrating applications and operations to private and public clouds at an accelerated pace to optimize and future-proof their organizations. With the COVID-19 pandemic, those cloud migration efforts may have been stepped up by necessity as teams became dependent on remote tools for distributed workforces and customers.

Have organizations left some cybersecurity, data protection and business continuity fundamentals behind in their rush to the cloud? Is making the shift from legacy on-premises tech to new, outsourced cloud-based platforms causing new challenges, especially when constrained by time and business pressures?

Listen to the podcast here or on Apple Podcasts to find out what the future holds.

“We’ve been talking 24 hours a day for two years on cybersecurity issues, and it’s not like storage has been edged to the side and it’s not like people aren’t doing storage anymore, but it just seems like we need to make sure that we’re talking about all the elements of the security and operational viability stack,” points out Charles Weaver, host of the MSPAlliance MSPZone Podcast.

“WE NEED TO MAKE SURE THAT WE’RE TALKING ABOUT ALL THE ELEMENTS OF THE SECURITY AND OPERATIONAL VIABILITY STACK.”

– Charles Weaver, MSPAlliance MSPZone Podcast Host

Looking for cloud migration trends and insights? Get our Cloud Migration Survey Report here!

Deliver Profitable Business Continuity and Disaster Recovery Services for Your Customers

Steven and Charles also discuss what MSPs need to provide in today’s connected and security conscious world to satisfy customers’ requirements for backup and recovery services. Customers are looking to safeguard their organizations against ransomware, user errors, and other evolving threats to their business operations and reputation. MSPs that add these services to their offering can attract new customers, cross-sell to existing customers, and increase customer retention all while generating high-margin monthly recurring revenue (MRR).

“To give advice to the MSPs out there, Backup for Microsoft 365 is a great entry-point for many customers. It’s a good way of landing new customers, it’s a good add-on service if you’re already working with a customer that’s on Microsoft 365; so, it’s a great opportunity to show additional value to your customer base,” shares Steven Rodin, CEO at Storagepipe.

“TO GIVE ADVICE TO THE MSPs OUT THERE, BACKUP FOR MICROSOFT 365 IS A GREAT ENTRY POINT FOR MANY CUSTOMERS.”

– Steven Rodin, Storagepipe CEO

MSPs often face challenges with financial resources to develop in-house talent, systems, and processes. Partnering with a data protection and recovery specialist can fast-track MSPs on the path to successful portfolio expansion and new revenue streams without the typical start-up headaches. “A lot of small and mid-sized MSPs might already be doing backup, but now they want to get into disaster recovery and that’s where they turn to us to get more advanced and they maybe want to get into systems that they haven’t dealt with before,” says Rodin.

Implementing Internal MSP Backup and Disaster Recovery Helps Showcase Services to Customers

Weaver recalls a handful of conversations with folks in the industry who have pointed out that it is important for the MSPs themselves to be backing up their operational mission-critical data. “Every MSP ought to be doing at the very minimum everything that they do for their customers, on themselves. I mean, that seems to me just common sense.”

“EVERY MSP OUGHT TO BE DOING AT THE VERY MINIMUM EVERYTHING THAT THEY DO FOR THEIR CUSTOMERS, ON THEMSELVES.”

– Charles Weaver, MSPAlliance MSPZone Podcast Host

Rodin agrees. “I think that MSPs need to treat themselves like they would their customers, in a lot of ways. If they’re expecting their customers to take on new services and buy into the disaster recovery and backup space, then MSPs have to do it themselves. You want to be able to showcase the services that you sell by doing it internally. In fact, some MSPs that we’ve recently signed up, actually started with us internally and they liked the service so much that they started introducing it to their customers. I think that’s the key thing, because customers always want to know that you’re eating your own dog food, you’re following your own advice.”

“YOU WANT TO BE ABLE TO SHOWCASE THE SERVICES THAT YOU SELL BY DOING IT INTERNALLY.”

– Steven Rodin, Storagepipe CEO

Listen in to this episode of MSPZone to learn how Managed Service Providers can offer data protection to customers now and start generating new MRR with cloud backup and disaster recovery as a service.

Partner Program Enables Backup and Disaster Recovery Services for MSPs

The Storagepipe Partner Program provides a wide range of cloud, backup, and disaster recovery services for Managed Service Providers and Value-Added Resellers (VARs) of all sizes and in many industries, enabling partners to meet customers’ most complex and demanding data protection, business continuity and cloud challenges. With data center locations in the United States, Canada, and the UK, Storagepipe supports your customer requirements for data residency and compliance.

Storagepipe Named Veeam Cloud & Service Provider Partner of the Year 2021 for Canada

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(TORONTO, ON; CANADA) – May 17, 2022: Storagepipe, a leader in backup, disaster recovery and cybersecurity services, proudly announces it has been selected as the 2021 Veeam Cloud and Service Provider Partner of the Year, Canada by Veeam® Software, the leader in backup, recovery and data management solutions that deliver Modern Data Protection. These seventh annual awards recognize North America Veeam ProPartners and Veeam Cloud & Service Provider (VCSP) partners who have not only demonstrated success in providing Veeam solutions to their customers, but who have also provided first-class support, expert knowledge, continued product education, and a true Veeam strategy incorporated into their business. Winners were celebrated during VeeamON 2022, the Modern Data Protection conference of the year, taking place in Las Vegas, NV May 16 – 19.

Storagepipe was recognized as Veeam Cloud and Service Provider Partner of the Year, Canada for demonstrating the best overall performance in areas of consistent revenue growth, collaboration with Veeam and proactive selling, and promoting Veeam solutions and adjacent technologies in Canada.

“We are excited to celebrate and honor Storagepipe as the Veeam Cloud and Service Provider Partner of the Year, Canada,” said Matt Kalmenson, vice president of Americas Cloud at Veeam. “More than two-thirds of organizations are turning to cloud-based services to protect essential data, according to the 2022 Veeam Data Protection Trends Report. The opportunity to deliver Veeam-powered solutions and services is at an all- time high, and we’re excited to take this journey alongside our partners for collaborative success and increased profitability. Storagepipe is an ideal Veeam partner, leveraging the Veeam program and resources to build and deliver reliable, revenue-generating Backup as a Service (BaaS) and Disaster Recovery as a Service (DRaaS) offerings. We congratulate Storagepipe on this award and look forward to even greater success in 2022.”

Storagepipe is dedicated to continuing to build on this success through innovation and delivering world-class customer experiences into 2022 and beyond.

“The Storagepipe team is thrilled to receive this continued recognition from Veeam as one of North America’s strongest Veeam Platinum Cloud Service Providers, and Veeam’s 2021 VCSP of the year for Canada,” said Steven Rodin, CEO of Storagepipe. “We continue to strengthen our market-leading position by enhancing our Veeam services and delivering exceptional and responsive solutions that center on our customers’ success. We are honoured that our commitment to building deep technical expertise and expanding the breadth of our backup, disaster recovery, and cloud service offerings for small, mid-sized and enterprise customers has been recognized with this Veeam Impact Award.”

Storagepipe’s successful collaboration with Veeam has enabled multiple cloud services and made them stand out in the market, including Veeam Cloud Connect, Veeam Managed Appliances for VMware and Hyper-V, Veeam Backup for Microsoft 365, and Veeam Replication for Disaster Recovery as a Service (DRaaS). A world-class in-house technical team and rapid and reliable services provides a Storagepipe Experience that is responsive and trusted by customers across North America. Storagepipe services are offered with exceptional support, security and compliance, along with flexible pricing to address changing business needs. Storagepipe has Veeam support for both VMware and Hyper-V along with extensive Veeam certifications. We are looking forward to showing customers all of the incredible new features in the upcoming Veeam V12 release.”

Recognition of Storagepipe’s growth and collaboration with Veeam based on the Veeam Cloud & Service Provider Partner of the Year, Canada award will help fuel expansion across Canada and the United States as they build on existing and develop new relationships.

Storagepipe’s Platinum Veeam Cloud & Service Provider partnership, its vCloud Verified status in the VMware Cloud Provider Program and the expansion of cybersecurity offerings offer immense future opportunities to drive customer benefits. Our team delivers a customer-centric Storagepipe Experience and are truly Your Backup and Disaster Recovery Heroes.

“Storagepipe’s award was only possible thanks to the incredible relationships we have with Veeam leadership and team members in both Canada and the United States. We look forward to continuing to grow and collaborate with Veeam’s dedicated and collaborative team in the years to come,” says Rodin.

“Thank you, Veeam Cloud team for this incredible recognition!”


About Storagepipe

Storagepipe is a trusted global provider of comprehensive Cloud, Data Protection and Cybersecurity services.
Since 2001, Storagepipe has provided these robust and secure Cloud, Backup and Disaster Recovery solutions from a scalable multi-tenant infrastructure, supported by our first-class in-house technical team. Storagepipe delivers highly flexible and responsive solutions with outstanding value and service, using state-of-the-art technology to offer ultimate protection and peace of mind.
We are driven to be your trusted partner and to ensure that we deliver a Storagepipe Experience that meets your business requirements with the reliability, scalability, and support that your business demands.

3-2-1-1 Backup Rule Doubles as Margarita Recipe This Summer

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As we enter the spring and summer months particularly this year, everyone is looking forward to getting outside, having food and drinks with friends, and generally enjoying themselves. And no one wants to be worried about whether their data is secure and protected during a hard-earned summer vacation – they’d rather be sure their company is safe while they’re on airplane mode. Thankfully, by implementing a reliable backup strategy, IT pros can have the best of both worlds.

Until recently, the 3-2-1 backup rule has been the go-to strategy for backing up data. It does have value since you end up with three copies of your data on two different media with one copy stored off-site. But in the era of cloud backups becoming more common and ransomware at its peak, backup and disaster recovery strategies are continuously evolving to keep up with new requirements. The 3-2-1 backup rule has evolved into the 3-2-1-1 rule which we are going to discuss today. What’s more, I want to introduce you to a 3-2-1-1 margarita recipe to reward yourself with after you are done implementing the backup strategy!

The 3-2-1-1 backup margarita recipe will help remind you how to develop your backup strategy so you can enjoy those patio nights with friends. Trust me that this recipe will ensure a good time for all and if you follow the same recipe for your backups, you’ll have peace of mind too!

3-2-1-1 Backup and Margarita Recipe in 1

So, let’s get to it. The core of your backup strategy is having 3 copies of your data; the same is true of having the 3 ounces of tequila that are core to this margarita. I recommend Storagepipe’s Veeam appliances for local backups and a good reposado for your margarita.
Then you need 2 backups of your data on different media; you also need 2 ounces of freshly squeezed lime juice to make this margarita taste great.

1 of those backups needs to be offsite to balance out your protection – I recommend Veeam Cloud Connect to ensure data is offsite and protected in the cloud; you also need 1 ounce of simple syrup to balance out the tart and sweet of this margarita.

And finally, with the recent spike in ransomware activity it’s always important to have 1 extra copy of the data offline or immutable to ensure recovery even in case of a cybersecurity incident to round out your protection. One teaspoon of orange liqueur like Triple Sec or Grand Marnier will round out this margarita also.

Now in practice putting together your overall backup strategy might take a bit more doing but following the 3-2-1-1 backup rule is a great start.

Follow These 3-2-1 Backup Rules for a Worry-free Margarita


Putting together the margarita is a bit more straightforward:

  1. Fill a cocktail shaker with ice. Add the tequila, lime juice, simple syrup, and orange liqueur. Cover and shake for about 20-30 seconds till it’s mixed and chilled.
  2. If you like a salted rim for your margarita, then that’s great too – run a lime wedge around the rim of a glass and press the rim into a small plate with salt (or salt/sugar mix).
  3. Strain the margarita into the glass.

I hope your data stays protected so can enjoy this margarita recipe all summer long. But if you need some help remembering that backup strategy – pull out this recipe, get those backups done properly and then go get that bottle of tequila!

Cheers,
Steven Rodin
CEO, Storagepipe

3 Steps for Effective Data Backup and Recovery

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Storagepipe Shares Data Protection Insights on World Backup Day 2022

Events around the world over the past few years have highlighted the importance of preparing a backup plan for all of your critical business operations – customer-facing, backend technical, and organizational alike. Naturally, disaster recovery planning with comprehensive data backup, testing, and implementation should be at the top of the priority list given the positive impact on all three areas.

When done right, reliable disaster recovery planning and data backup services help businesses to retain and repair their reputation in the midst of a crisis. Businesses utilizing service providers can also tap into domain expertise and practical hands-on support to provide clear roles and direction to employees, partners and vendors in the event of an emergency.

When done poorly, recovery during a disaster can be challenging and leave an organization reeling with significant consequences and without a clear path out of the mess.

Here are our top 3 steps to ensuring effective data backup and recovery:

Step 1: Empower Your Workforce and Protect Your Cloud Data

Given the continuing prevalence and necessity of remote work into 2022 and likely beyond, providing flexible and protected collaboration and communication applications like Microsoft Office 365 is critical to the viability of many organizations. Enabling secure remote access to Teams, SharePoint Online, Exchange Online and OneDrive for Business will protect your business functions and ensure that entry points are inaccessible to external intruders.

User-generated data must also be synced and backed up at regular intervals. Protect application data and your business against user error and insider threats, malware and ransomware, and unexpected downtime with Storagepipe’s Microsoft 365 Cloud to Cloud Backup.

This service securely connects to your Microsoft 365 tenant and captures all the changes to ensure rapid and automated protection across your critical Microsoft 365 apps for continued accessibility and reliability.

Explore Storagepipe’s Endpoint Protection solution for details on how to also securely protect remote workers’ devices and their data with Managed Anti-Virus and Endpoint Backup services.

Step 2: Enable a Multi-Layered Data Loss Prevention Strategy

There are many proactive data protection options for businesses to choose from, and oftentimes a multi-layered approach works best. While it takes time and effort to configure, monitor, patch and upgrade systems and applications, as with most situations in life, it’s less costly to prevent a data loss problem than to attempt to cure it.

Experienced service providers can alleviate the day-to-day burden on your IT resources and provide you with an additional line of defense by ensuring your systems are always up to date through regular server monitoring and management. You may also be able to take advantage of services to help with patching, updates and testing, and cool-headed emergency response.

Reliable Backup and Recovery enables businesses to meet their Recovery Point Objectives (RPOs) and is an absolute must for any DR response. Many companies happily optimize their resources and slim down their operating expenses by utilizing Backup as a Service (BaaS) to extend their on-premise backups to the cloud. Backup and Replication with Veeam Cloud Connect plus Cloud to Cloud Backup enables you to seamlessly protect your data across VMware, Hyper-V and your critical SaaS applications such as Salesforce, Microsoft 365 and G Suite. And if you are already using the public cloud, make sure to enable cloud mobility as well as safeguard your AWS, Azure, and IBM Cloud data with Public Cloud Backup.

Are you a Veeam or IBM user? We have specialized options for both platforms!

How strong is your safety net? Download our Ransomware and Disaster Recovery Insights for Hybrid IT Environments report to discover the concerns, predictions and challenges of engineering, security, IT and operations leaders in hybrid IT environments. 

Step #3: Take Advantage of World Backup Day to Assemble Your Team and Disaster Recovery Plan

Regardless of internal user error, ransomware attacks, or when a natural disaster strikes, ensure your business continuity by meeting your operational demands while protecting and recovering your most valuable asset – your data

No matter the size, location, or industry, organizations need to take the time to put together a well-thought-out and practical strategy for implementing DR best practices and scheduled maintenance. Organizations should have an easy-to-understand step-by-step guide on what to do in a data emergency so that employees, partners and vendors understand their roles, responsibilities and the resources available to them before, during and after crisis strikes.

This critical operations and management strategy is also known as a Disaster Recovery Plan. Storagepipe has put together a template to guide you through the process and information that you need to gather, assess, and build upon for effective data Backup and Disaster Recovery. Download your copy of our DR Plan Template here!

Involving key stakeholders in your DR Plan creation can help to ensure that the information is thorough and clear to those that rely on it the most. World Backup Day is the perfect opportunity to raise the importance of having a DR Plan, or if one is already in place, to review, update and conduct a run-through using its instructions as your guide.

As a part of the DR Plan run-through, test your systems and assess if you are meeting your company’s recovery goals. Disaster Recovery as a Service (DRaaS) enables businesses to meet their Recovery Time Objectives (RTOs) on budget and on time, with offerings such as High Availability Replication and DRaaS for multi-platform systems, and Warm Site and DRaaS for virtual machines such as VMWare, Hyper-V and Nutanix. Specialized options are also available with Veeam Replication and DRaaS and IBM Replication and DRaaS.

Not sure what’s the best fit for you? Ask our Backup and DR Heroes today!


Storagepipe to the Rescue

Your Backup and Disaster Recovery Heroes

Storagepipe is a trusted global DRaaS provider of comprehensive Cloud, Data Protection and Cybersecurity services and can help to provide guidance as you work through your SMB or enterprise DR planning process.

Since 2001, Storagepipe has provided these robust and secure Managed Cloud and Disaster Recovery solutions from a scalable multi-tenant infrastructure, supported by our first-class in-house technical team. Storagepipe delivers highly flexible and responsive solutions with outstanding value and service, using state-of-the-art technology to offer ultimate protection and peace of mind.

We are driven to be your trusted partner and to ensure that we deliver a Storagepipe Experience that meets your business requirements with the reliability, scalability and support that your business demands.

Questions? Ask Our Experts!

Storagepipe and VMware Cloud Conversations

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Partners Providing Cloud Backup and Disaster Recovery for VMware

Steven Rodin, CEO at Storagepipe sat down with Ray Gonsalves, Sales Leader at VMware Cloud for an episode of VMware Cloud Conversations to discuss how our partnership continues to benefit our customers with cost-effective Backup and Disaster Recovery for VMware. Ray Gonsalves helps companies to navigate the transition from on-premise to cloud-based solutions, to best meet their evolving requirements.

Expanded Data Protection with Managed Cloud Infrastructure and Cybersecurity Services

Storagepipe has been providing organizations with reliable backup and DR since 2001, and has recently expanded on this expertise with our Cloud InfrastructureCybersecurity, and Managed IT Services offerings to provide a comprehensive, single-vendor data protection experience for our customers.

Storagepipe and VMware Cloud Conversations Video

Listen to our interview with VMware’s Ray Gonsalves for our insights on how organizations can protect their data with trending technologies such as virtual machines, automation, expanding a cloud-first approach to enable High Availability and Disaster Recovery, and accelerating moves to offsite storage to better support cloud capabilities like geo-diversity and remote work.

Storagepipe and VMware

Storagepipe is a VMware Cloud Verified partner, providing our customers with the complete value of VMware Cloud Infrastructure: compatibility, choice and control over security, policies and costs.

Services include:

VMware Cloud Conversations, Steven Rodin, Storagepipe CEO interview with Ingram VMware Cloud.

Steven Rodin, CEO

Steven Rodin serves as Storagepipe’s President & CEO, and is responsible for planning the company’s growth and determining its strategic direction. Steven has over 20 years of experience in leading and managing high performing teams, growing sales, creating innovative technical solutions, developing new products, deal execution and professional services.

VMware Related Services

Find Your DRaaS Partner and Make Disaster Recovery a Strategic Part of Your Service Portfolio

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You may already be managing backup services for some of your clients, but haven’t yet expanded to offering a complete disaster recovery service. Or you simply haven’t added Managed Backup or Disaster Recovery (DR) to your service portfolio at all. Either way, there are good reasons to consider offering your customers DR, not just as a source of recurring revenue, but also as a sticky service that can create a more trusted advisor relationship that leads to new business. It has become easier to add DR to your portfolio with the advent of Disaster Recovery as a Service (DRaaS), especially when working closely with a DRaaS partner.

DRaaS is a perfect example of an on-demand cloud service that is always-on and scales with your client’s needs. For you and your customers, there is the added benefit that you don’t need to keep a second data center for redundant servers and communications services. An additional perk for you is that DR brings in new customers, such as SMBs, that will find it easier to start small and scale as they grow.

DRaaS offers three other main benefits to your customers:

  1. Immediate recovery from any kind of disaster with system failover to a secondary infrastructure within minutes.
  2. Depending on needs and resources, customers get the flexibility to customize the scope of recovery from all types of disasters, from malware and ransomware to hurricanes and wildfires.
  3. DRaaS offers seamless redundancy and no single point of failure to keep data securely protected in the cloud and away from the primary site.

Working closely with a customer to plan for recovery from a disaster that could jeopardize their business, requires that you get a clear understanding of their key operations and those parts of the business that are mission-essential. This disaster recovery planning approach is more strategic and collaborative between provider and customer than with a managed backup service, and requires you and the customer to predefine playbooks for exactly how to respond to different disaster scenarios. This is your opportunity to take your relationship with your customer to a new level. If you are able to add value and insights, you can earn their trust and develop a longer-term relationship with greater revenue potential.

Working on the disaster plan will involve taking the customer through a thorough risk assessment to identify vulnerabilities in their infrastructure. You may ask, which components are the most important and how do they impact their critical business functions? You will need to calculate both the financial and non-financial costs. Besides loss of revenue, there is the potential loss of opportunity; for instance, companies that recover faster, gain a competitive advantage.

The goal of all this analysis is to develop with the customer what they believe is their realistic recovery time objectives (RTO). In other words, how long can their infrastructure afford to be down? This is often a compromise between what they view as ideal and what they can afford. Similarly, you will also set the recovery point objectives (RPO), which define what level of data must be recovered and at what time-based increment or schedule, which should follow directly out of the analysis of critical business functions.

How strong is your safety net? Download our Ransomware and Disaster Recovery Insights for Hybrid IT Environments report to discover the concerns, predictions and challenges of engineering, security, IT and operations leaders in hybrid IT environments. 

Qualities and Benefits of a Reliable DRaaS Partner

Having a technology partner that is focused on providing disaster recovery can be helpful during this process. A good DRaaS partner will have extensive experience in helping companies recover from many different kinds of disasters. This experience can be leveraged in formulating a sound disaster plan. And should the time come that a disaster does occur, it’s good to have team members onboard who routinely handle disaster situations and are able to meet the challenge with a measured and effective response that only comes with experience.

Your DRaaS partner will be particularly useful in the setting and defining of RTO and RPO objectives. These objectives set the parameters for the SLA you agree to and defines your relationship and your obligations going forward. This includes identifying the cost-effective services and configurations that are recommended for your customer to meet their RTO and RPO, including full or partial failover, and hot site or warm site replication. It is critical to get it right at the beginning, and this is where the extensive experience of a DRaaS partner can be drawn upon to ensure that the defined service achieves the customer’s objectives as well as your own.

Finally, your ultimate objective in defining a DR plan for your customer is to identify where they are most vulnerable and to help them to address those weaknesses to prevent disasters altogether. Again, you will have to move the needle on your relationship to go beyond reacting to their needs to anticipating them, and as a result positively shape the way they operate their business.

This is why DRaaS is much more than an additional revenue stream or a sticky service, although it is both these things. It is above all an opportunity to move you from being regarded as just a service provider to being a trusted strategic long-term partner for their business.

Storagepipe to the Rescue

Your Backup and Disaster Recovery Heroes

Storagepipe is a trusted global provider of comprehensive cloud, data protection and security services and can help to provide guidance as you work through your SMB or enterprise DR planning process.

Since 2001, Storagepipe has provided these robust and secure Managed Cloud and Disaster Recovery Services from a scalable multi-tenant infrastructure, supported by our first-class in-house technical team. Storagepipe delivers highly flexible and responsive solutions with outstanding value and service, using state-of-the-art technology to offer ultimate protection and peace of mind.

We are driven to be your trusted partner and to ensure that we deliver a Storagepipe Experience that meets your business requirements with the reliability, scalability and support that your business demands.

Contact us today to discover your options around partnering with us to provide your customers with data loss prevention solutions and rapid ransomware recovery with services such as DRaaS Veeam managed appliance for VMWare and HyperVDRaaS physical server replication, and other Storagepipe DR services. Ensure your business continuity by meeting your operational demands while protecting and recovering your most valuable asset – your data.

Questions? Ask Our Experts!